It’s difficult because the “good guys” give the right price. Good contractors give detailed bids that account for reasonably expected unforeseen conditions and think through the projects from beginning to end before giving a price. Unfortunately, so much time is invested in the bidding process and there always seems to be the low bidder…we know the ones, the contractors who come in low either because they are inexperienced or because they are unethical. Homeowners see that low price and then want the good contractors to come down…which they can’t do because their bid was qualified in the first place. We’ve all been there, and it stinks…it wreaks of time wasted and opportunity lost.
By selling YOURSELF before selling YOUR PRICE. In residential construction, there is only one thing more powerful than price: trust. How do you get clients to trust you more than the low bidder? Credentials. It’s not enough to be charming – and in the 21st century, clients are looking online to validate you.
It shows the client that you are recognized in the industry…you’re not just a truck with tools and a few guys to help. Your social media presence will increase, your website will be stronger, and clients will be forced to recognize that you are not “apples-to-apples” with the low bidder. You’re an expert, and your price is the right one.